West 36
Role — UI/UX Design
Duration — 1 Week - from kickoff to dev handoff
Tools — Sketch, Workfront
Context
I was tasked with the creation of a public relations website for a joint venture project that faced a few challenges. The website aimed to inform people about positive community plans and provide regular updates, and get the community to rally behind the project. The primary audience comprised local residents, community leaders, regulatory bodies, and potential investors.
The Problem
The goal was clear: craft a user-centric PR website that effectively addressed project concerns and offered regular updates. The design challenge included steering clear of company branding to ensure a neutral and impartial presentation.
RESEARCH
Competitive Analysis
I began researching how other homebuilders addressed similar issues and found helpful insights on their approaches. Some used simple websites, while others provided in-depth PDFs, often lacking community involvement or easy contact options.
DESIGN
Low-Fi Sketches
I quickly sketched out my basic layouts. These sketches were important in planning how my project would clearly showcase the different types of information that would be shown on the website.
Time-Saving Tip:
I reused a timeline from a previous project to save development time.
Style Tile
UI Kit
DESIGN
Hi-Fi Prototype
By emphasizing mobile-first design, my goal was to create a seamless user experience for the website launch.
RESULTS
Takeaways
For this project, I used agile design ideas to make a website that works well and can adapt easily. The design of how users interact with the site created a good image for the Joint Venture Project, even with problems like zoning and water rights. Working together with various groups and employing an agile design method made it possible to start the project fast for marketing and public relations to involve the nearby community.