About page redesign
Role — UI/UX Designer
Duration — 4 weeks
Tools — Sketch, Workfront
Context
To enhance the Toll Brothers "About" page with a mobile-first design, increased user engagement, and a clear demonstration of the company's rich history and product value.
The Problem
The oringinal page failed to engage users and reflect the brand's prestigious image and history. The challenge was to redesign the page to optimize for mobile-first access, integrate rich media, and enhance the presentation of the brand's quality and history.
RESEARCH
SWOT analysis
EXPLORATION
Wireframes
Implemented Toll Brothers' visual identity guidelines for consistent branding. Prioritized visual storytelling through engaging videos and infographics.
Final Design