Resume

Professional Experience

User Experience Designer
TOLL BROTHERS
01/2023 – Present

• Created wireframes, prototypes, and interactive mockups to effectively communicate design concepts and gather feedback from stakeholders. 

• Redesigned our City Living website for a B2B audience, achieving a 25% increase in user engagement through user-centric design and discovery processes.

• Collaborated cross-functionally with designers, content creators, and developers to solve complex visual challenges, ensuring alignment with brand standards.

• Established and implemented accessibility guidelines across web, branding, and UX teams. Conducted heuristic evaluations of existing designs to identify areas for improvement based on established UX principles.
  

Brand and Creative Designer
TOLL BROTHERS
01/2016 – 12/2022

• Created digital marketing materials, including brochures, ads, campaigns, and social media content, increasing brand visibility by 35%.

• Managed 50+ community branding projects a year, meeting deadlines and delivering creative solutions for branding and marketing campaigns.

• Oversaw multiple projects with an emphasis on branding, design principles, and strategic problem-solving, resulting in the timely creation of large-scale programs in both print and digital formats.

• Crafted meticulously print and digital assets, including community branding, web and social content, marketing campaigns, brochures, banners, videos, emails, flyers, etc.

• Leveraged expertise in visual and design principles to create user-friendly and visually captivating user interfaces.
  

Email Designer
TOLL BROTHERS
09/2014 – 12/2015

• Designed, coded, tested, and launched corporate and community email campaigns across 25 markets in 4 time zones, using Salesforce for efficient execution.

• Developed and maintained email templates aligned with brand standards to increase engagement and ensure seamless communication across diverse regional audiences