Toll Brothers Mortgage Company
Role — UI/UX Design
Duration — 12 weeks
Tools — Sketch, Workfront
Context
In this project, Toll Brothers' mortgage website was revamped to synchronize seamlessly with Toll Brothers.com, Toll Brothers' parent company. The goal was to emphasize to users that our mortgage specialists collaborate closely with construction and project managers to provide tailored financial packages that meet the unique needs of our clients.
The Problem
In this project, I aligned the old site with Toll Brothers' branding by using our new design system. This improved the look and created consistency across the platform.
Previous Website Layout
RESEARCH
Comparative Analysis
Our main audience is Toll Brothers Homebuyers, who provide 90% of our new mortgages. 39% of them are returning customers. I study top companies' strategies to find important trends and insights. I look for missing information that could affect my design work. One key insight that emerged was the necessity of incorporating a mortgage calculator onto the website, a critical addition considering the absence of any loan information on the previous site.
Design System
I maintained visual coherence with a new fresh layout by incorporating the Toll Brothers design system, which ensured a seamless and unified experience for our online visitors. This integration enabled me to uphold a consistent brand identity and user interface, ultimately enhancing the overall aesthetic appeal and usability of the website.
DESIGN
Low-Fi Sketches
Focusing on customer testimonials, I worked to regularly highlight their positive experiences on every page. I also removed the hero image on the contact page for quicker access.
DESIGN
Hi-Fi Mockups
Following the successful approval of the wireframes, I collaborated closely with the copywriters and key mortgage stakeholders to efficiently construct the rest of the website pages, ensuring a cohesive and user-friendly digital experience.
Reflections