Vista Pointe
Role — Brand Designer, UI/UX Designer
Duration — 4 weeks
Tools — Figma, Illustrator, Indesign, Workfront
Context
Creating a unique brand for a luxury neighborhood near the Hudson River in Port Imperial by Toll Brothers City Living. The project will include designing a comprehensive amenities website and high-quality print materials that effectively communicate the luxury and exclusivity of the neighborhood. The branding will emphasize the prime location, sophisticated lifestyle, and premium amenities offered to potential residents.
The Problem
The main goal was to define a brand highlights the stunning Manhattan skyline and peaceful Hudson River, using visuals that represent modern, exclusive, luxurious, and elegant feelings.
Tone Words |
Curves |
Clarity |
Views |
Fresh |
Tone Words | Curves | Clarity | Views | Fresh |
Finding the Brands Voice
Top 3 Choices - Presented to Stakeholders
Concept: A NEW POINT OF VIEW
Concept: LIFE UNOBSTRUCTED
Concept: SOPHISTICATED, NATURALLY
Final Concept
RESULTS
Takeaways
Drawing inspiration from the Manhattan skyline and the Hudson River, a palette was crafted that mirrored the city's vibrancy and the river's calming influence. Typography and visual elements were carefully selected to convey modernity and exclusivity. Im currently working on landing page which is with dev, for attract interest, next build will be a full lifestyle site.