Jamin Cassidy

Toll Brothers

• Lead UX strategy and end-to-end design across multiple digital products as one of two UX designers, evolving ownership from individual features to full user journeys. Run stakeholder discovery, prioritize features, set roadmaps and success measures, and present recommendations to leadership.
• Partner with analytics on A/B tests for tollbrothers.com.
• Shape design direction through discovery, usability insights, and stakeholder feedback, improving core user workflows and overall usability across digital products.
• Own UX and visual design for national consumer and B2B platforms, aligning brand and user needs to deliver clear, cohesive experiences.
• Use Claude to produce research, analysis, and interactive prototypes, and validate its output through stakeholder review.
• Built interactive HTML gallery prototypes with Claude for the Design Studio website, linked to Figma prototypes for stakeholder approval and handed to developers as the reference for the build.
• Leading the redesign of an internal campaign marketing site, replacing an outdated WordPress site (in progress).

Toll Brothers

• Built scalable UI components in Figma and contributed to a shared design system, creating illustrations, iconography, and high-fidelity UI to improve clarity and consistency.
• Used AI tools (ChatGPT, Claude) for research, ideation, prototyping, and design workflows.
• Conducted UX audits and heuristic evaluations to identify friction points and drive improvements across key user journeys.

Toll Brothers

• Designed cohesive, user-centered experiences across web, mobile, email, and print, maintaining consistency across all touchpoints.
• Translated business and campaign goals into intuitive, visually compelling design solutions that improved engagement and conversion.
• Led creative direction from concept through execution, developing visual systems and aligning stakeholders around a unified vision.

Toll Brothers

• Designed, coded, tested, and launched corporate and community email campaigns across 25 markets in 4 time zones, using Salesforce for efficient execution.