Jamin Cassidy

Toll Brothers

• Lead UX strategy and end-to-end design across multiple digital products, evolving ownership from individual features to full user journeys and cross-platform experience consistency.
• Partner with digital marketing, analytics, and social teams to define UX testing strategies and experimentation frameworks, using insights to guide product decisions and improve digital experiences.
• Shape design direction through discovery, usability insights, and stakeholder feedback, improving core user workflows and overall usability across digital products.
• Own UX and visual design for national consumer and B2B platforms, aligning brand and user needs to deliver clear, cohesive experiences.

Toll Brothers

• Built scalable UI components in Figma and contributed to a shared design system, creating illustrations, iconography, and high-fidelity UI to improve clarity and consistency.
• Integrated AI tools into design workflows to accelerate ideation, iteration, and delivery while maintaining alignment with UI patterns and design standards.
• Conducted UX audits and usability testing to identify friction points and drive targeted improvements across key user journeys and workflows.

Toll Brothers

• Designed cohesive, user-centered experiences across web, mobile, email, and print, maintaining consistency across all touchpoints.
• Translated business and campaign goals into intuitive, visually compelling design solutions that improved engagement and conversion.
• LLed creative direction from concept through execution, developing visual systems and aligning stakeholders around a unified vision.

Toll Brothers

• Designed, coded, tested, and launched corporate and community email campaigns across 25 markets in 4 time zones, using Salesforce for efficient execution.